In this episode we speak to Vicki Lyon, she is the founder of Sophisticated Cocktail Co, ready-to-drink premium cocktails.

If you want to hear a story about a company that found a niche, had a plan, and backed it up with execution, here it is.

Vicki comes from a marketing and digital background, and her launch story will help you see why.

She very generously provides real-life examples of how she created hype, grew a customer base, and then grew distribution. Her achievement in 18 months is staggering.

Check out the episode below. 

OR, check the episode out on…

Shopify: https://open.spotify.com/episode/2x21TeEIqMJ8jEEcA8u9qQ?si=Kv4LJ4G9RguHRvT5WsYuVg

Apple: https://podcasts.apple.com/au/podcast/product-hub/id1612748269?i=1000562682407