The Top AR Metrics Every Business Should Track and How to Improve Them

Accounts receivable (AR) is a critical component of any business’s financial health. Effective AR management ensures timely cash flow, reduces bad debt, and supports sustainable growth. However, many businesses struggle to measure and improve their AR performance due to a lack of focus on key metrics.

In this article, we’ll explore the most important AR metrics every business should track, why they matter, and how PencilPay can help you optimize them.

 

Key AR Metrics Every Business Should Track

1. Days Sales Outstanding (DSO)

What It Is:
DSO measures the average number of days it takes for your business to collect payment after a sale. A lower DSO indicates efficient AR management, while a higher DSO suggests delays in payment collection, which can strain cash flow.

Why It Matters:
DSO reflects how quickly your business turns sales into cash. Monitoring this metric helps you identify inefficiencies in payment collection and assess the creditworthiness of your customers.

2. Debtor Days

What It Is:
Debtor days measure the average time it takes for your customers to pay their invoices. Similar to DSO, it focuses on the effectiveness of your credit and collections policies.

Why It Matters:
Long debtor days can indicate a risk of late payments or bad debts, tying up working capital and impacting your ability to reinvest in the business.

3. Percentage of Overdue Invoices

What It Is:
This metric tracks the proportion of invoices that remain unpaid past their due dates. It highlights how well your business enforces payment terms.

Why It Matters:
High overdue percentages can point to poor AR management or insufficient follow-ups with customers, resulting in delayed cash flow and strained customer relationships.

4. Bad Debt Write-Offs

What It Is:
This metric measures the amount of accounts receivable that you’ve had to write off as uncollectible. It’s a direct indicator of the financial risk your business faces.

Why It Matters:
Tracking bad debt helps you refine your credit policies, ensuring you only extend terms to trustworthy customers.

5. Collection Effectiveness Index (CEI)

What It Is:
CEI evaluates how effectively your business collects receivables within a given period.

Why It Matters:
A high CEI shows that your collections process is efficient, while a low CEI indicates room for improvement.

 

How to Improve AR Metrics with PencilPay

PencilPay provides powerful tools to streamline your AR processes and improve these key metrics. Here’s how:

1. Automate Billing and Payment Reminders

PencilPay automates the entire invoicing process, from issuing invoices to sending payment reminders. Automated reminders keep payments top-of-mind for customers, reducing overdue invoices and lowering debtor days.

2. Digital Credit Applications

With PencilPay, you can onboard customers using digital credit applications that verify customer data and assess creditworthiness. This ensures you’re extending terms only to reliable clients, reducing the risk of bad debt and improving DSO.

3. Auto-Billing and Payment Plans

PencilPay’s auto-billing feature charges customers automatically on their invoice due dates, eliminating manual follow-ups and reducing overdue payments. For struggling customers, you can create custom payment plans to recover overdue amounts without damaging relationships.

4. Enhanced Customer Communication

PencilPay’s platform makes it easy to communicate with customers about payment terms, outstanding invoices, and payment plans. Clear, consistent communication fosters trust and ensures faster payments.

 

The Benefits of Tracking and Improving AR Metrics

By focusing on these metrics and using PencilPay to optimize them, your business can achieve:

  • Improved Cash Flow: Faster payments mean more liquidity to invest in growth opportunities.
  • Reduced Administrative Burden: Automation minimizes manual work, freeing up your team’s time.
  • Lower Risk: Vetting customers and automating collections reduces the likelihood of bad debt.
  • Stronger Customer Relationships: Flexible payment options and clear communication enhance customer satisfaction.

 

Conclusion: Take Control of Your AR Performance

Tracking AR metrics is essential for maintaining a healthy financial position and ensuring sustainable growth. By leveraging tools like PencilPay, your business can streamline its accounts receivable processes, reduce debtor days, and improve cash flow—all while strengthening customer relationships.

Ready to transform your AR management? Book a Demo Today and see how PencilPay can help your business achieve measurable results.