P10 Foods, a leading wholesale distributor in the southeastern United States, faced challenges with customer onboarding and payment collections. With a diverse customer base—including major retail chains, independent markets, and specialty stores—P10 Foods needed a streamlined, automated solution to reduce manual labor, improve cash flow, and enhance security in payment processing. To achieve this, they turned to PencilPay.

The Challenge

Before implementing PencilPay, P10 Foods managed customer onboarding and payments manually, leading to inefficiencies and delays in cash flow. Their process lacked automation, requiring significant labor to manage collections and ensure timely payments. With an internal benchmark of tracking outstanding invoices over 45 days, they sought a solution that would reduce overdue balances and improve overall financial stability.

The Solution

PencilPay transformed P10 Foods’ payment and onboarding process by:

Automating Customer Onboarding: Seamless integration with Cin7 (formerly DEAR Inventory) allows P10 Foods to efficiently onboard new customers while ensuring all necessary agreements and payment details are securely stored.

Reducing Collections Labor: Automated payments eliminate the need for extensive follow-ups, reducing the time spent on chasing outstanding invoices.

Enhancing Security & Compliance: With signed agreements for each customer, P10 Foods now has added protection and clarity in the collections process, making future disputes easier to manage.

Accelerating Cash Flow: Payments are processed more quickly, reducing outstanding balances and improving liquidity.

The Results

Reduction in Overdue Payments: Outstanding invoices over 45 days dropped from $170K to $120K, a significant 30% reduction.

Improved Cash Flow: Faster payment processing means cash is available sooner, helping P10 Foods reinvest in inventory and operations.

Better Customer Experience: Customers now have an easier way to view balances and make payments, reducing friction in their purchasing process.

Revolutionizing Wholesale Payments

By leveraging PencilPay’s automation and security, P10 Foods has transformed its payment operations—reducing manual workloads, increasing cash flow, and ensuring a smoother experience for both the business and its customers.

PencilPay isn’t just a payment platform; it’s a strategic tool that helps wholesale businesses grow with confidence.

Want to see PencilPay in action? Book a demo with us today!